Younger audiences over-index as podcast consumers. In fact, 69% of Australians aged 25-34 are listening to podcasts. Overall, podcast listening in Australia has risen from 39% to 47%, while listening to other forms of audio such as music radio and talk radio is steady year-on-year.

Listening to news/talk radio, music radio, and to owned music have all remained steady from 2024 to 2025. But podcast listening is on the rise again, up 7% to 47% in the past year. Listening to audiobooks has lifted slightly amongst Australians aged 15 and over to 21%.

Podcast consumption is now part of everyday lives. While a decade ago, most people may have listened to a podcast once or twice a week, many consumers now listen every day. This is especially so for men in 2025, who tend to listen daily, while more women tend to listen weekly. With podcast listening now a ubiquitous activity, there's an opportunity for marketers to capitalise on this regular habit.

While some might wonder “is podcasting a saturated market?”, no one ever says there’s too many Taylor Swift songs in the world! Anyone with expertise in history, knowledge about health and wellbeing, or a passion for lifestyle content should be thinking about powering up their podcast game! And while females in particular are hungry for health content, it’s males who are seeking out history podcasts.

In 2024, Spotify dominated, with 58% of people using the platform. This year the picture looks very different. While Spotify is steady at 58%, YouTube has jumped up, with 44% of listeners using this platform to listen to podcasts. Apple Podcasts is losing listeners, with 20% of respondents using that platform.