Astrology Coach is written in your stars
In a galaxy first, podcast advertising technology is helping listeners look to the stars. Deadset Studios and ARN’s iHeartRadio podcast network have used an innovative type of dynamic insertion technology to bring some extra star-power to Astrology Coach.
Hosted by astrologer Natasha Weber, Astrology Coach guides listeners through the astrological weather and how it will impact their lives.
Then, using dynamic insertion, listeners are also treated to their own personal and randomly selected tarot card read. With a full deck of 78 tarot cards available, this innovative use of insertion technology mimics the way a tarot card is randomly drawn from a deck, making this a very personal experience.
Studies show that when the world becomes uncertain, many people find comfort and insight by turning to the stars to uncover how, when, and why events unfold. Combining dynamic insertion technology with tarot and astrology, gives podcast audiences a unique and modern way to engage with mysticism.
Director and founder of Deadset Studios, Kellie Riordan, said “Many Australians are wanting to feel more control in uncertain times, so this fun show brings cosmic lightness to their week. And by adding a ground-breaking, randomly chosen tarot read, Astrology Coach truly pushes the boundaries of what podcasting technology can do”.
On the launch of her show, host Natasha Weber says, “You don’t need to be a spiritual guru, yogi master or astrology expert to get value out of this podcast! The key point of difference is the show’s bridge between ancient astrological wisdom and horoscope columns read by millions across the globe.”