How the podcast industry is changing: Telum Media
“Businesses are increasingly finding that a podcast is just as important in your content mix as having social media channels or a newsletter.”
Deadset Studios director Kellie Riordan has been working in podcasting since it started in Australia in 2004. Since then, she’s worked with organisations such as the Australian Broadcasting Corporation (ABC), Global UK, ARM Media, the BBC, Sydney University, and the Judith Neilson Institute for journalism and Ideas to launch countless hit shows.
Kellie recently sat down with Telum Media to talk about trends in podcasting, why more brands are using podcasts to connect more deeply with their customers, and how the podcast landscape is changing in Australia.